We are a coaching and personal growth space built for women redefining the second half of life on their own terms. Founded by Sarah Petersen — a mother, global traveler, corporate leader, and certified life coach — our mission is to empower women in midlife to rise into their most expansive, aligned, and unapologetically authentic selves.

With decades of real-life experience in healthcare leadership, compliance, and personal reinvention, Sarah brings depth, strategy, and soul to every offering. She understands that midlife isn’t a crisis — it’s a calling. A calling to shift from “should” to “want,” from caretaking to leading, from surviving to truly thriving.

Whether you're ready to become the main character of your own life through self-paced courses or seeking high-touch, transformational coaching to go after your next big goal — we’re here to walk with you, challenge you, and celebrate you every step of the way.

This is reinvention, reimagined.
This is where freedom meets purpose.
This is your next chapter — by design.